Our Story

The story of Ginion Group is one of a Belgian family. In 1966 Freddy Ginion took over a Fina petrol station in Court-Saint-Etienne. Only one year later he became an official BMW agent. Two years later, he installed his BMW dealership at Chaussée de Namur 250 in Wavre, a site that is still used by Ginion Group today.

Stéphane Sertang  has built up experience throughout various automotive functions and in 1998 he took over the dealership in Waver from his father in law. Only three years later, in 2001, he also took over the Volvo dealership Malcorps Motors, located just across the street in Waver. The BMW dealership in Overijse joined Ginion Group in 2003. Only three years later, in 2006, the company was expended with the BMW, MINI and Ferrari dealership in Waterloo. In addition to this, the company received the official import rights for Belgium and Luxembourg for the Rolls-Royce brand.

BMW Motorrad Classic Partner

Since 2009, a MINI dealership was opened in Brussels and 2010 marked the start of the collaboration with McLaren as Ginion Group was chosen as official importer for Belgium and Luxembourg. Ginion Group started to sell BMW Motorrad motorcycles in Waterloo in 2012 and the Ferrari dealership Francorchamps Motors Luxembourg was launched in Luxembourg, that same year.

In 2015, Ginion Wavre moved from the historical site at Chaussée de Namur 250 to a completely new building in the northern part of Wavre and the Ferrari dealership Francorchamps Motors Brussels installed itself in the completely renovated site at Chaussée de Namur 250.

Last year, Ginion Wavre became the very first Certified BMW Classic Partner in the Benelux. In addition, Ginion Motorbikes was one of the first Certified BMW Motorrad Classic Partner in the country which completes the heritage certification after Ferrari Classiche for Francorchamps Motors Brussels.

2019 was also the year of the collaboration with Automobili Pininfarina. Ginion Group was chosen to be the official importer for the Italian luxury brand for Belgium and Luxembourg.

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